What is Rx HealthAdvantage®?

Custom DTC and Professional Relationship Marketing Solution that drives sales...by putting the patient first! Patients seek the added value and smart buys for better healthcare and lower costs. Creates a social support network for improved patient adherence.
(DiMatteo, 2004, Dunbar-Jacob & Schlenk; Johnston & Carlson, 2004)

Addresses new PhRMA code and DTC market climate...Rx HealthAdvantage® is endorsed and compliant.

Purpose

Aligns disease management protocols that support physician and patient therapy treatments goals. Patients come first. Drives Awareness... Trial... Loyalty... and Adherence by combing the power of prescription drugs with "Added Value" consumer coupons, samples and offers that are relevant and approved in over 51 therapeutic categories.

Where

POC-Physician's offices, web site, direct mail, CRM, surveys, hospitals and Patient Savings card.

Validation: Metrics in real-time

Yes, validation occurs at POS with each script fill/refills; electronically tracks at retail pharmacy...Easy...Fast...Turnkey. "Patient Savings" card makes it simple and does it all. Patient trial/conversion research confirms link with prescription drugs.

Physician Values

Over 90% physician acceptance to Rx HealthAdvantage® program with coupons and samples from only healthy and relevant consumer brands.

Patient Stakeholder Benefits

Call-to-Action tools; boosts CRM, creates social support network, enhances adherence and supports healthy lifestyles due to changes in healthcare. Consumer coupons/offers are meaningful ...relevant and cost efficient for patients. Complete "Wellness" program and guaranteed results.

Consumer Coupons and Healthy Offers

Easy access to over 40, 000 healthy consumer products (CPG, OTC, pharmacy & associations); brands are coded by disease state, patient profile, therapeutic category and demographics with multicultural segmentation. Only top, nationally recognized consumer brands are selected for approval.

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