Northwest is one of the largest direct mail companies in the United States and serves their clients with a wide array of direct marketing products and services. Northwest offers printing (both litho and color digital), direct mail personalization (both inkjet and laser), inserting, format engineering and New Media services. The partnership with CAC will allow Northwest to bring CAC capabilities to Northwest customers and Northwest capabilities to CAC customers. The products and services of both companies complement each other well. The combination of CAC’s strategic planning and database management expertise with Northwest’s World Class direct marketing facilities and production technologies offer our joint clients great value.

Some of the services CAC Group offers include:

Analytic Insights

Statistical Modeling can improve campaign performance by allowing you to contact consumers that are most likely to provide positive value to your business. These services include:

• Segmentology
• Incremental Value Modeling
• Customer Valuation / LTV
• Ad-hoc program analysis

CACdirect

In addition to consulting services, CAC provides the following list services:

• In-house list resource (demographics, lifestyles, census)
• Data Enhancement
• Prospecting analytic solutions

Integration

CAC’s database development services are designed to obtain accurate and timely information about customers, giving marketing organizations the ability to make informed decisions and act quickly to gain competitive advantage. These services include:

• Marketing Assessment Plan
• Database design and development for customer marketing
• Campaign management and business intelligence installation
• Installed on-site or externally hosted solutions

Northwest has chosen to partner with CAC for the following reasons:

• CAC has proven experience with over 17 years of analysis, modeling and CRM consulting.
• CAC has State-of-the-Art analytical methods that have been proven to have a considerable impact on ROI.
• Not just strategy, not just tactics. CAC works with customers to ensure recommendations and tools are implemented in the customer’s structure correctly.
• CAC has demonstrated the ability to build cross-industry best practices in multiple industries.