Check out this video on an innovative direct mail format. The first outer has a custom flap. The inside outer flap has a special die cut. Inserted with 1-6 custom die cut stepped inserts and an affixed flip out card/coupon makes this one noticeable format. Entire product conceived, designed, and produced in an automation friendly manner in-house at Northwest.

http://www.nwmail.com/formatting/?viewvideo=6

You can also view all previously released format videos here:

http://www.nwmail.com/formatting